What Is Google Penguin?
Google Penguin is basically a codename for update in Google’s algorithm that was announced first on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. Typically, these tactics are described as link schemes.
According to estimates made by Google, Penguin is about to affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a much bigger percentage of them in highly spammed languages. Google unveiled another update on Penguin on 25th of May 2012, which is called as Penguin 1.1. With regards to this update, it’s about to affect around less than 1/10 of a percent of the English searches.
Guiding principle for the said update was made to penalize the websites that are using manipulative techniques in order to achieve a higher ranking on search results. Pre-Penguin websites are usually using negative link building techniques to get traffic as well as higher ranking. It’s meant that content was key and those that have excellent content will be recognized while those with spammy or little content would be penalized and receive no benefits or ranking as soon as the Penguin was introduced.
Allegedly, there are several sites that lost their search rankings on Google for utilizing specific keywords during the rollouts of Penguin and Panda. Specifically, Google mentions that the doorway pages, which are built only to attract search engine traffic are contradicting webmaster guidelines.
And in January of the same year, so-called Page Layout Algorithm Update or also known as Top Heavy Update was released, which targets websites with too little content or too many advertisements above the fold.
October 5, 2012, Penguin 3 was released and has affected .3 percent of queries. On May 22, 2013, Penguin 4 or also known as Penguin 2.0 was introduced and affected 2.3 percent of queries while the Penguin 2.1 or Penguin 5 was introduced October 4, 2013 and has affected around 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.
As of September 23, 2016, Google announced that Penguin is part of core algorithm. In this update, there’s going to be real-time update meaning, websites will be evaluated in real time.
If you want to ensure high ranking of your website, only follow the guidelines set by Google.