Google Penguin 4.0 Update: What You Need to Know
Firstly, you may ask, what exactly is Google Penguin? Google Penguin is merely a codename for an algorithm that Google webmasters have developed that is able to punish websites that violate Google’s Webmaster Guidelines. By decreasing the search engine ranking of the websites that violate Google’s guidelines, Google Penguin effectively punishes the aforementioned violators. Websites violate Google’s Webmaster Guidelines specifically by using black hat SEO techniques, meaning that they deliberately manipulate search engine indexes, making their website’s search engine ranking go up. The rank of a webpage artificially and illegally increases through the use of link schemes, or the increase of the links that are pointing to a page.
In other words, Google Penguin is a filter for sites that are spamming Google’s search results. They need Google Penguin to detect these kinds of spam because Google’s regular spamming systems aren’t able to detect these. Google penguin’s filter is run periodically to catch sites that are deemed spammy, and will continue to be penalized until the filter ran again and the site improved.
Google penguin has been around since 2012, and so far there have been about 7 confirmed Google Penguin updates, and these have been periodically released, although the latest one has been released after a 2 year period. The latest Google Penguin is named Penguin 7, or otherwise known as Penguin 4.0, and was released recently, namely September 23, 2016, including major updates in its wake.
Google Penguin 4.0 has now a significant feature that is a big improvement from its previous counterparts and it is the ability to work in real time. Google Penguin only used to run on a periodical basis, from a few weeks to a few months, but now Google Penguin 4.0 is already running constantly. This means that Google penguin 4.0 will capture, free and recapture any site that violates Google’s spam algorithm. The changes that are implemented by Google Penguin are now visibly faster than before and will take effect shortly after they have visited a site. Websites that violate Google’s guidelines are punished by Google Penguin’s 4.0 updates as fast as it possibly can, and catching these websites that use spam link and black hat SEO methods are now faster, all the while keeping low quality websites search engine rankings low.
So in a way, Google Penguin’s latest update encourages you to improve your website constantly, and use fair and tested techniques so that you can rank your website well in its search engines. Moreover, you have to routinely check up your website’s content by auditing it constantly, and perform necessary and consistent cleanups on your website.