Things You Need To Know About Google Penguin 4.0 Update
The Google Penguin 4.0 Update has officially become a part of the core algorithm of Google. After two years of waiting the Google Penguin is updated.
Penguin today is now real-time. Penguin is a filter that was created to get websites that are spamming in the search results of Google. Because the regular spamming system of Google cannot detect this. They introduced penguin in the year 2012. Before, websites that were affected by penguin needed to be refreshed at the same time for a certain period of time. The penguin filter catch and run spammy websites. The spammy websites will be penalized. The next penguin update was in the year 2014, and it was named Penguin 3.0. In order for websites to be free when captured by the penguin 3.0, they must wait for two years. Now, these long delays are a thing in the past. Since there was an update, the data of penguin will be refreshed in real time, which means there is a faster response after you reindex a webpage. The Penguin will capture and also release the web pages. This kind of Penguin is much more specific with web pages. According to Google, Penguin 4.0 is more granular. Means that it affects more finer granularity than websites. And this does not necessary mean that it will only affect web pages. The new Penguin only affects a certain page or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.
Here are some important factors about the Real Time Penguin:
A. The signal of the Penguin whether it be positive or negative it will be recalculated on crawl. The best tool to test and try the effects of the links is the Link Detox Boost.
B. The new Google Penguin does not only affect the whole website. This has an effect to all the levels such as the folders, pages, domain, keyword groups and keywords. Meaning, that anything that will go in the rankings will be affected by the Penguin algorithm.
C. It is more difficult to diagnose small penguin penalties.
D. Because the new Penguin is more granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.
E. The subfolder analysis of the Link Detox is very popular since it can easily diagnose and fix problems with any ranking issues.
F. The Filter Slice Feature of the Link Detox is really helpful in analyzing the groups of source domains, kinds of links, countries groups of keywords and many more.
According to Google, Penguin 4.0 will be the last penguin update.
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